How Google Ad-word Works?

How Google ad-words workSEM:

 Is a form of Internet marketing that involves the promotion of websites by increasing their visibility in SERP’s primarily through paid advertising.

When your search engine strategy is not working for you or you have not enough time for waiting for SEO results or you want better and instant results for your business then you will go with search engine marketing. Another reason for using this platform, If you have new startup then you can definitely go with SEM. It gives you better results as well as fast results.

Otherwise if you have time or you are confident with your SEO strategy then you can use only SEO.

SEM is broken in to two categories:

How Does Google Ad Words Works?

When user enters a query in to the search box on google.com , Google scans a keyword on each webpage in its index to see if the pages matches with user query. Then Google displays webpages that most related to the user query.

Google also displays ads which are related to the user query. For example if you are searching for a particular mobile then google also displays the add related your query like if you searching for MotoZ then google displays the add run by Flipkart or Amazon. But with ads, google scans the keywords that you have chosen to represent your business. When user enters query in to the search box and this query equals to your keyword then your add will be displayed next to the search results.

how does google adwords work

Google shows the ads which are related or relevant to the user query. if your keywords are similar to the users query then your add will be displayed on to the top of the search results, which depends on the competition between those keywords.

Suppose you have business relat

ed to the fitness, also you have a website but it is not so popular. So google adwords is very good option for your business. It doesn’t matter you have website or your website have top ranking.

What is PPC?

PPC is nothing but a pay per click. When one of the user click on your display or search add then google could apply charges for this click to you.

Why PPC or Why Search Engine Marketing?

There are few which elaborate the why PPC is required for businesses,

  • Fast measurable results
  • You have control of budget and scheduling
  • Traffic is targeted
  • You only pay for clicks
  • Get on top spot of Google page and search result instantly

General Media Pricing:

  1. CPM:

-Cost per Thousand

CPM

In this scenario you can pay only when how many times your add will be displayed that is cost per thousand           impressions.

                       2. CPC:

                       -Cost per click

CPC

The advertising cost calculated by following formula,

Advertising Cost= The Ad rank of the person below you/Your quality score + $0.01

Quality Score:- Google assigns a score (1-10 scale) that affect how relevant an advertiser keyword, ads and landing pages for the searcher query.

Factors affecting on Quality Score:

  • Keyword relevancy
  • Landing Page
  • Ad relevancy
  • Historical performance
  • Various relevancy factor

Following diagram shows how CPC working,

cost of ppc                   

                  3. CTR:

                  -Click through rate

                  -CPC and CTR are look like similar but they have different are, in CPC you want to pay for per click, but in case of CTR you could pay the total number of clicks. Following formula shows how CTR works,

what is CTR                 

                   4. Cost per Conversion:

                    In this scenario you will pay only when your conversion goal will be achieved. When user filling the       registration form, user could bought the product, download the E-book or pdf’s or doing the particular activity you want to doing for user.

what is Cost per conversion

 

11 thoughts on “How Google Ad-word Works?

  1. I simply want to say I’m beginner to blogging and seriously loved your web-site. Most likely I’m planning to bookmark your website . You actually come with great writings. Thank you for revealing your website.

     
  2. I need to to thank you for this fantastic read!! I certainly loved every little bit of it. I have you book marked to check out new things you post…|

     
  3. Hi! I know this is kinda off topic however I’d figured I’d ask. Would you be interested in trading links or maybe guest authoring a blog article or vice-versa? My website goes over a lot of the same topics as yours and I believe we could greatly benefit from each other. If you might be interested feel free to shoot me an e-mail. I look forward to hearing from you! Terrific blog by the way!|

     
  4. That is really interesting, You’re an overly skilled blogger. I’ve joined your rss feed and sit up for seeking more of your fantastic post. Also, I have shared your website in my social networks|

     
  5. If you are going for finest contents like I do, just go to see this site all the time for the reason that it offers quality contents, thanks|

     
  6. Spot on with this write-up, I actually believe that this website needs far more attention. I’ll probably be back again to read through more, thanks for the information!|

     
  7. Have you ever thought about adding a little bit more than just your articles? I mean, what you say is important and everything. But just imagine if you added some great photos or video clips to give your posts more, “pop”! Your content is excellent but with pics and clips, this website could definitely be one of the most beneficial in its field. Great blog!|

     

Leave a Reply

Your email address will not be published. Required fields are marked *